Founder Foundations: Customer Bias & Behaviors
Continuing Founder Foundations, Steve digs into the conscious and unconscious biases that drive purchase decisions, and why understanding them matters as much as product features.
Steve Simonson
On-air link:awesomers.com/276
Show notes
Continuing the Founder Foundations series, Steve moves from broad marketing principles into customer bias and behavior -- the conscious and unconscious reasons people actually buy.
He talks through the gap between what customers say drives a purchase and what really does, drawing on the book Persuasion to illustrate how small details, like a website's background color, can swing conversion dramatically.
Useful for marketers who want to go beyond basic A/B testing toward understanding why tests move the way they do.