Founder Foundations: Finding Your Customer Avatar
Steve breaks down how to define a customer avatar in concrete detail, using an old data project that pulled a company's most profitable customers out of hundreds of thousands.
Steve Simonson
On-air link:awesomers.com/274
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In this entry in the Founder Foundations series, Steve walks through building a customer avatar, a detailed picture of your best or most probable customer, using a fictional example of selling chicken feed to different buyer types.
He shares a real story from years earlier, when his team analyzed hundreds of thousands of customers to isolate the ones with the most purchases, fewest returns, and highest satisfaction scores, then built marketing around reaching more people like them.
Useful for any founder who has never formally defined who they're actually trying to sell to, beyond a general sense of their market.