Founder Foundations: Defining Your Geographic Targets
Steve walks through how to decide where to expand next, market by market, instead of adding new geographies just because a marketplace program makes it convenient.
Steve Simonson
On-air link:awesomers.com/275
Show notes
Part of the Founder Foundations mini-series, this episode covers how to think about geographic expansion as a deliberate strategic lever rather than a default next step.
The episode covers why checking other channels within your current market comes before crossing borders, the real compliance and localization costs of expanding (labeling, GST, customs), and setting a review date instead of expanding on autopilot.
For sellers weighing whether international expansion is the right growth lever right now.