Founder Foundations: Strategic Marketing Systemization
Steve closes the marketing chapter of Founder Foundations, showing how to pull audience, budget, and competitor research into one written strategy document your whole team can use.
Steve Simonson
On-air link:awesomers.com/279
Show notes
This Founder Foundations episode pulls together everything from earlier marketing modules, target customer, average order value, cost per acquisition, into a single written marketing strategy document.
Steve explains why that document becomes a living playbook for the team, covering where to spend marketing dollars, how to track competitors without chasing them, and how a simple, revisited-annually structure keeps a growing team aligned.
A practical episode for founders who have marketing ideas scattered across their head and want them turned into something the team can actually execute against.