Company Origin Story
Steve walks through how to build a company origin story that resonates, using examples like Tom's Shoes and Warby Parker, for any founder building a real brand rather than reselling.
Steve Simonson
On-air link:awesomers.com/261
Show notes
Steve dives into why every company's origin story has value, even if it doesn't feel dramatic, and shares a process for building one that connects with customers.
He walks through well-known brand stories like Tom's Shoes and Warby Parker as examples, including the tradeoffs and unintended consequences that came with their giveback models, and lays out the foundational elements a founder should think through.
Aimed at anyone building a private-label brand rather than reselling or drop shipping.