PPC and Relaunch Tactics for Sellers Who Went Out of Stock
Two PPC specialists join Steve to talk through what actually works when a listing goes out of stock: how long a relaunch takes, what it costs in ad spend, and when a honeymoon period is real.
Steve Simonson
On-air link:awesomers.com/150
Show notes
Steve is joined by Bernie and Ritu to work through a problem most Amazon sellers eventually face: going out of stock and watching rank disappear. Both guests have lived through it multiple times, including a sales spike early in the pandemic that blew through their own inventory.
They cover realistic relaunch timelines of roughly two to four weeks, why ad costs can run several times normal during that window, and how competitive conditions change what a relaunch actually costs you in lost profit.
A practical listen for any seller currently staring at a zero-inventory listing and wondering how bad the comeback is going to be.