Paul Harvey — How to Re-Rank Amazon FBA Products
Paul Harvey joins Steve to explain when a stocked-out Amazon listing can be re-ranked versus needing a full relaunch, and why PPC auctions reward conversion rate as much as bid price.
Steve Simonson
On-air link:awesomers.com/205
Show notes
Paul Harvey walks Steve through what happens to an Amazon listing's ranking after it goes out of stock. His rule of thumb: a gap under 50 days is usually recoverable with a modest relaunch push, but longer than that and a full relaunch is often the better bet.
They also get into social-driven "rebate" traffic strategies, how Amazon has adjusted to downgrade some of them, and a clear explanation of why PPC auctions aren't just about who bids highest, conversion rate carries real weight too.
Useful listening for any seller managing inventory gaps or trying to understand what actually drives PPC placement.