How to Market Your Business and Yourself with Chelsea Cohen

Returning guest Chelsea Cohen joins Steve to talk operations -- the less glamorous side of the business that marketing tends to leave for someone else to clean up.

They cover forecasting inventory a year out, adjusting for one-off sales spikes so you don't over-order the following year, and why cash flow, inventory, and marketing all have to move together or one part trips up the rest.

Good for sellers past the early stage and managing real operational complexity.