Writing Secrets With Marketing By Emma
Copywriter Emma of Marketing By Emma explains how a single word choice can change a sale, and why knowing your customer's language matters more than knowing your product.
Steve Simonson
On-air link:awesomers.com/190
Show notes
Emma, who runs Marketing By Emma, talks with Steve about her winding path into copywriting, from teaching English in Spain to working a farm and a fine-dining kitchen, before realizing her real strength was writing and communication.
The conversation gets into why the difference between a single word like "with" or "by" can change how a message lands, and why understanding your customer's voice should inform product decisions from the very beginning rather than being an afterthought.
Good for sellers who write their own listings and marketing copy and want a sharper sense of how word choice actually moves a buyer.