Live Traffic Experiment for Ecommerce
In a live session, Steve demonstrates driving off-Amazon traffic to a non-Amazon storefront and talks through channels like Pinterest and Facebook for sellers who can't list everything on Amazon.
Steve Simonson
On-air link:awesomers.com/182
Show notes
In a live session, Steve demonstrates sending traffic to a non-Amazon storefront in real time, addressing the common complaint that building your own site is pointless if you can't get anyone there.
He talks through channels beyond Amazon like Pinterest and Facebook, why retargeting matters once you've built an audience, and a real example of pivoting a business into medical supply during a sudden shortage.
For Amazon sellers thinking about diversifying traffic off the marketplace.