Seller Sessions Dual-Cast: Amazon Shopper Behavior Changes During COVID-19
On Seller Sessions, Steve discusses pivoting businesses during COVID-19 shutdowns and shares survey data on where shoppers research products, from Amazon to Instagram.
Steve Simonson
On-air link:awesomers.com/192
Show notes
On the Seller Sessions podcast, Steve and his co-host dig into how COVID-19 shutdowns forced pivots across his businesses, and why running multiple companies means constantly triaging which fire to fight first.
They walk through survey data on where shoppers research products -- Amazon dominates, but younger buyers lean heavily on Instagram -- and what that means for where sellers should be spending attention.
Useful for sellers rethinking channel strategy during a period of fast-changing shopper behavior.