Axiom 16: If It Was Easy, Anyone Could Do It
Steve's sixteenth e-commerce axiom reframes the hard parts of running a business, freight, tariffs, launches, as the moat that keeps competition out, not a reason to quit.
Steve Simonson
On-air link:awesomers.com/231
Show notes
This entry in the axioms mini-series covers a simple line Steve leans on when things get hard: if it was easy, anyone could do it. He walks through how each new obstacle a seller hits, from finding a freight forwarder to navigating tariffs to launching on Amazon, is proof the business isn't as easy as a course sales page makes it sound.
He argues that difficulty itself is what keeps a market from getting overrun, and that resenting the grind misses the point of why the opportunity exists in the first place.
A short pep talk for anyone mid-slog on a launch or a hard season in the business.