Rick Cesari, Part 2 — Building Billion-Dollar Brands
Direct-response marketing veteran Rick Cesari returns to tell the GoPro and OxiClean origin stories, and what it actually takes to turn a product into a household brand.
Steve Simonson · with Rick Cesari
On-air link:awesomers.com/56
Show notes
In part two of this conversation, Steve continues with Rick Cesari, who has spent decades in direct-response advertising building brands like GoPro, OxiClean, and the George Foreman Grill.
Rick tells the origin story of meeting GoPro's founder at a trade show and walks through what direct-response marketing does differently — spending that ties directly to measurable returns, which is why he considers it one of the most sustainable forms of advertising.
For sellers thinking beyond a single product launch toward an actual brand, this is a look at how some of the most recognizable ones got built.