Rick Cesari, Part 1 — Building Billion-Dollar Brands with Direct Response
Rick Cesari helped build Sonicare, the George Foreman Grill, and the Juiceman into household names using direct-response marketing, long before e-commerce existed. Part 1 of a two-part origin story.
Steve Simonson · with Rick Cesari
On-air link:awesomers.com/55
Show notes
Steve talks with Rick Cesari, author of Building Billion Dollar Brands, about the direct-response marketing agency he ran for over 25 years in Seattle and the brands he helped build from scratch.
This first part covers Rick's origin story along with the Juiceman, Sonicare, and George Foreman Grill campaigns, including how testimonials from real dentists helped Sonicare grow from nothing to about $120 million in three to four years.
For anyone building a brand story, not just a product listing. Part 2 continues with GoPro and OxiClean.