Guest
Appears on 2 Awesomers episodes. Listen below, or browse all 331 episodes.
Rick Cesari helped build Sonicare, the George Foreman Grill, and the Juiceman into household names using direct-response marketing, long before e-commerce existed. Part 1 of a two-part origin story.
AWE0055 · Sep 24, 2018
Direct-response marketing veteran Rick Cesari returns to tell the GoPro and OxiClean origin stories, and what it actually takes to turn a product into a household brand.
AWE0056 · Sep 25, 2018