Whitney Cole — Turning Mission-Driven Ideas Into Content That Converts
Consultant Whitney Cole, the "Mission Maven," breaks down how she helps health-tech and mission-driven companies define their ideal customer and turn a big idea into content that actually lands.
Steve Simonson · with Whitney Cole
On-air link:awesomers.com/57
Show notes
Whitney Cole works with mission-driven and health-tech companies that have a message worth spreading but no clear way to reach the people who need it. She talks with Steve about translating complex technology into content an ideal customer will actually read.
The conversation covers defining a customer avatar before creating content, distributing that content so it reaches the right audience, and why having a great product or cause isn't enough on its own to break through the noise.
A solid listen for founders who know their why but are struggling to put it into words their customers will respond to.