Simms Jenkins — Email Marketing That Still Works
Brightwave CEO Simms Jenkins, author of The New Inbox, on why email marketing still matters and the deliverability details most sellers overlook.
Steve Simonson · with Simms Jenkins
On-air link:awesomers.com/50
Show notes
Email doesn't get the attention flashier channels do, but Simms Jenkins has built Brightwave into one of North America's leading email marketing agencies working with brands like Chick-fil-A and Porsche. He joins Steve to break down why email remains one of the most reliable relationship-building tools available.
They cover deliverability pitfalls that quietly kill campaigns, what separates good email copy from copy that gets ignored, and how Simms built an agency trusted by major brands. Worth a listen for anyone who assumes email marketing is a solved problem.