Rob Jackson, Part 3 — Data, Trust, and Running an Agency
Agency partner Rob Jackson closes a three-part series on what data actually buys a business: the ability to understand, forecast, and personalize, and why that's no longer just for big brands.
Steve Simonson · with Rob Jackson
On-air link:awesomers.com/126
Full session video (AWE0124) · starts at 41:00 · part 3
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Show notes
In the final part of this series, Steve and Rob Jackson, a data-focused agency partner working between Spain and the UK, talk about what separates agencies that keep client trust from those that lose it.
Rob breaks down three things a modern data approach gives e-commerce businesses: real understanding of what's working, the ability to forecast, and tools for personalization that used to be out of reach for smaller companies.
Worth hearing for founders trying to decide how seriously to invest in their own data.