Rob Jackson, Part 1 — Analytics, Attribution, and Machine Learning for E-commerce
Part one with analytics expert Rob Jackson, who has built teams focused on machine learning and attribution for e-commerce. His move to Lisbon and the story behind his career.
Steve Simonson · with Rob Jackson
On-air link:awesomers.com/124
Show notes
Steve opens a three-part conversation with Rob Jackson, whose career has centered on turning raw e-commerce data into attribution and machine-learning insight for brands.
This first part covers Jackson's move to Lisbon after exiting his last company, his Liverpool roots, and how his background shaped an approach to data that Steve says introduced him to new vocabulary in the space.
For e-commerce operators trying to understand why attribution and analytics need real expertise, not guesswork.