Troy Johnston — Building SaaS for FBA Sellers (Part 1)
Part one with Troy Johnston on his path into building software for Amazon FBA sellers, and the challenge of serving both beginners and data-hungry power users.
Steve Simonson · with Troy Johnston
On-air link:awesomers.com/121
Show notes
Troy Johnston joins Steve for part one of a three-part origin story about building a SaaS product for FBA sellers. Much of the conversation covers a problem that comes with any growing platform: how to serve beginner and intermediate sellers who want clear guidance alongside advanced sellers who want raw data to interpret themselves.
Troy talks through how that tension shapes product, marketing, and messaging decisions in a fast-moving software space. A useful listen for anyone building tools or services for a seller audience with very different experience levels.