Jason Berkowitz — The Long Game on SEO
Digital marketing veteran Jason Berkowitz traces SEO from the early Google days to today's tactics, and why doing genuinely useful work beats chasing algorithm hacks.
Steve Simonson · with Jason Berkowitz
On-air link:awesomers.com/48
Show notes
Steve talks SEO with Jason Berkowitz, founder of Break the Web and SEO Services New York, who's been working in digital marketing since 2009.
The conversation covers the history of search engines and bidding models, how SEO tactics have shifted as platforms crack down on hacks, and why building something genuinely valuable outranks trying to game the algorithm.
For e-commerce entrepreneurs and marketers who want the long view on organic search.