Omer Cakir — Video Content for Amazon Sellers (Part 1)
Former Targus product lead Omer Cakir, now running a video production company for Amazon sellers, on why short product videos outperform polished ones.
Steve Simonson · with Omer Cakir
On-air link:awesomers.com/111
Show notes
Omer Cakir spent seven years leading product development and sourcing for the Senna cases brand under Targus before going full-time entrepreneur. Part one of this three-part series covers his corporate background in overseas sourcing and factory management before he pivoted to consulting and a new video production venture for Amazon sellers.
He and Steve talk through why short, efficient product videos convert better than expensive three-minute productions, and how video content can differentiate a listing in search results. Useful for sellers who assume video marketing is out of budget or overkill.