Stefano Starkel — From Vietnam Taxis to Amazon PPC Software
Entrepreneur Stefano Starkel on running a Vietnam taxi business before pivoting into Amazon sponsored products software, and what carried over between the two.
Steve Simonson · with Stefano Starkel
On-air link:awesomers.com/70
Show notes
Stefano Starkel didn't take a conventional route into e-commerce. Before Amazon, he ran restaurants, bars, and a taxi business in Vietnam, and weathered a tourism collapse that wiped out his income for two years. He tells Steve how those experiences, plus an Amazon selling course, led him into a new SaaS venture managing Amazon pay-per-click campaigns.
The conversation covers his winding entrepreneurial path, the skills that carried over from running unrelated businesses, and how he built a more systematic, software-driven approach to Amazon advertising. A good origin story for anyone who feels their past experience doesn't obviously connect to where they're headed.