Diane Boerstler — Hypnotic Copywriting for E-commerce
Copywriter Diane Boerstler, trained in neuro-linguistic programming, explains how understanding a customer before pitching a product pushed her conversion rates on cold traffic into double digits.
Steve Simonson · with Diane Boerstler
On-air link:awesomers.com/81
Show notes
This is part three of Steve's series with Diane Boerstler, who became a master practitioner in neuro-linguistic programming out of obsession with why some people succeed and others don't, then applied it to sales copy.
Steve and Diane get into the biggest mistake she sees in e-commerce copy: leading with the product instead of showing the customer they're understood first. She also shares the approach that helped push a cold-traffic sales page to a notably higher conversion rate.
Worth a listen for anyone whose sales page reads like a spec sheet instead of a conversation.