Tom Jacobs — Storytelling as a Sales and Marketing Strategy
Entrepreneur and pilot Tom Jacobs, the self-described "Impact Pilot," joins Steve to talk about using origin stories and product stories to sell without hard-pitching customers.
Steve Simonson · with Tom Jackobs
On-air link:awesomers.com/43
Show notes
Steve talks with Tom Jacobs, who sold his fitness business after nine years and now helps entrepreneurs sell through storytelling rather than pressure tactics.
Jacobs walks through how he built a story-driven brand around simple products (an iPad case turned into a small love story that customers responded to), and the two dig into why founder stories and product stories build trust and let a business charge more without gimmicks.
For entrepreneurs who want a low-cost way to differentiate products and make marketing feel less like selling.