FOMO Fatigue and Honest Marketing
Steve talks through his own FOMO fatigue from constant urgency-driven marketing and makes the case for transparency over hype, including in his own promotions for the Empoweri co-op.
Steve Simonson · with Is Internet Marketing
On-air link:awesomers.com/132
Show notes
Steve uses this solo episode to vent about a pattern he keeps seeing: manufactured urgency in marketing, from countdown timers to never-again offers that quietly reappear a few months later with a different color scheme.
His argument is simple: be transparent about what's actually available, let people know when you don't know, and let results speak instead of headlines. He applies the same standard to how Empoweri recommends resources like ad agencies to its members.
A short, plainspoken episode about picking honesty over hustle-porn marketing.