Diane Boerstler — Messaging, Copywriting, and Founder Burnout (Part 2)
Part two with messaging expert Diane Boerstler on why sellers wait too long to ask for help, and the real cost of trying to do it all alone while building a family.
Steve Simonson · with Diane Boerstler
On-air link:awesomers.com/80
Show notes
This is part two of a three-part conversation with messaging and copywriting expert Diane Boerstler. She's candid about the common mistakes e-commerce entrepreneurs make, starting with waiting until they're broke and desperate before reaching out to an expert.
Diane also shares what it took to keep her business running through early motherhood, including working through medical emergencies with her kids. It's an honest look at the personal side of building a company, for anyone who assumes founders have it more together than they do.