Is Internet Marketing Hurting Itself with Fake FOMO and Hysterical Hyperbole
Steve calls out fake urgency and recycled "last chance" offers in internet marketing, and makes the case for transparency over hype in how you sell.
Steve Simonson
Show notes
After a night of doomscrolling marketing emails and podcasts, Steve vents about a pattern he can't unsee: manufactured urgency, offers that claim to be "one time only" and then reappear months later with a different color scheme.
He argues for a more transparent approach, being upfront when you don't know what's coming next rather than manufacturing fake scarcity, and points to the kind of straightforward, long-term vendor relationships he trusts. A short, opinionated episode for anyone tired of hype-driven marketing.