Founder Foundations: Your Brand Identity and Image
Steve argues founders waste too much time perfecting a logo early on. His advice: pick something you like, move fast, and put the real effort into what your brand identity actually means.
Steve Simonson
On-air link:awesomers.com/278
Show notes
Continuing the Founder Foundations series, Steve draws a line between brand image, the logo and visual marks, and brand identity, what people actually believe your company stands for.
His counterintuitive take: don't burn weeks agonizing over fonts and colors early on. Pick something reasonable and move forward, since it can always change later with little real downside. Put the real energy into building an identity people actually rally around.
A quick, opinionated episode for any founder stuck in logo purgatory instead of building the business.