Founder Foundations: Introduction to Marketing

Part of the Founder Foundations training series, this episode gives a foundational overview of what marketing actually means beyond advertising, starting with understanding customer wants and behaviors.

Steve covers the marketing funnel from awareness to purchase to loyalty, why he favors Net Promoter Score as a simple health check, and a common mistake sellers make comparing Amazon's high conversion rate directly against their own website's numbers.

Useful for founders building out a leadership training curriculum for their team, not just for themselves.