Founder Foundations: The Importance of Your Company Origin Story
Steve makes the case that every company has an origin story worth finding, even a boring one, and explains how to dig past the surface answer to something that actually rallies people.
Steve Simonson
On-air link:awesomers.com/268
Show notes
Steve continues the Founder Foundations series by pushing back on founders who think their origin story isn't interesting enough to tell. His argument: every company has one, and the real story is usually buried a few questions deeper than the first answer.
He walks through how to keep asking why until the story gets honest, and why that story matters for rallying your team, your suppliers, and your customers around something more than a transaction.
A short, practical nudge for any founder who has been putting off writing their own story down.