Multi-Lingual Amazon Listings — International Expansion for Sellers
A translation and localization founder explains why a straight-translated US Amazon listing flops in Germany, and what actually converts on international marketplaces.
Steve Simonson
On-air link:awesomers.com/188
Show notes
Steve talks with a translation and localization specialist based in Belgrade, Serbia, who spent eight years as COO of a Danish e-commerce company before starting her own Amazon-focused translation agency.
She breaks down why US-style sales-pitch bullet points fall flat with German buyers, who respond better to plain, factual product information, and why Germany's high refund rate makes accurate listings especially important there.
A practical listen for any seller considering expansion into European Amazon marketplaces.