TikTok for Amazon Sellers Top 10 Reasons Why it Matters
TikTok creator Mayan Gordon, with 1.7 million followers built around her glassblowing business, joins Steve to explain why attention-building on social platforms pays off long term.
Steve Simonson
On-air link:awesomers.com/166
Show notes
Steve talks with Mayan Gordon, who grew 1.7 million TikTok followers around her niche glassblowing business after an earlier venture selling diffuser beads to smoke shops.
Gordon walks through her path from dropping out of college to freelance writing to building a following, and explains why attention is a long-term asset even when it doesn't convert to sales directly: it opens doors with people and companies you'd otherwise never reach.
For Amazon and e-commerce sellers wondering whether TikTok is worth the time investment beyond direct-response ads.