Yev Marusenko — Tracking Facebook Ads to Amazon Sales
Yev Marusenko, an ex-scientist turned growth lead, explains the tool he built to track Facebook ad traffic through to Amazon sales, closing a gap most sellers just guess at.
Steve Simonson · with Yev Marusenko
On-air link:awesomers.com/17
Sizzle reels
1Short, shareable moments cut from this episode. Tap one to play.
V1 Prediction
Show notes
Steve talks with Yev Marusenko, who left an academic science career to run e-commerce and growth analytics for a fast-growing consumer brand. Yev walks through the manual, spreadsheet-heavy way sellers try to connect Facebook ad spend to Amazon sales, and why that process breaks down at scale.
He then explains the tool his team built to automate that attribution, pulling data from the Amazon and Facebook APIs so sellers can see which outside traffic is actually converting.
Good listening for anyone running paid traffic to an Amazon listing and tired of exporting spreadsheets to prove it works.