Andy Paul — Sales Education for Small Businesses
Sales veteran Andy Paul, host of the Accelerate podcast, explains why most sales training misses small sellers, and what practical, ongoing sales education looks like instead.
Steve Simonson · with Andy Paul
On-air link:awesomers.com/42
Show notes
Andy Paul has spent four decades in sales and now runs The Sales House, a sales education community he built with his son for small and mid-sized businesses. He tells Steve why so much sales training focuses on process and scripts instead of the fundamentals that actually move deals forward.
The conversation covers networking as a source of referrals, including finding good partners in China, and how selling shows up in every part of running a business, not just the sales team.
A good listen for anyone who thinks of themselves as "not a salesperson" but still has to close deals every day.