Will Moffett — Inventory Crowdfunding for Amazon Sellers
Will Moffett co-built Upfund, an inventory crowdfunding platform for Amazon sellers. He and Steve talk through the cash-flow squeeze that scaling sellers hit and how outside funding bridges it.
Steve Simonson · with Will Moffet
On-air link:awesomers.com/31
Show notes
Will Moffett built private-label products on Amazon for years before co-founding Upfund, an inventory crowdfunding platform aimed at sellers who need capital to keep stock flowing.
He and Steve dig into why cash flow, not demand, is often what caps a growing Amazon business, and how crowdfunded inventory financing works as an alternative to loans or investors. Will also talks candidly about the pressure of supporting his family through the ups and downs of building two businesses.
Useful for sellers who are growing fast enough that inventory financing has become the real bottleneck.