Book of the Week: Built to Sell
Steve unpacks John Warrillow's Built to Sell — why designing a company that doesn't depend on the founder builds real equity, whether or not you ever plan to sell.
Steve Simonson
On-air link:awesomers.com/25
Sizzle reels
10Short, shareable moments cut from this episode. Tap one to play.
The Idea of Built to Sell
The Number One Mistake Entrepreneurs Make
Day to day struggle of an Entreprenuer
Making the business run without you
Having one customer
Entrepreneurs Fighting Fires
You call the shots
The Ad Agency Story
Show notes
Another Book of the Week from Steve, this time on Built to Sell by John Warrillow, a parable-style book about engineering a business that works without its owner.
The episode covers the idea of building equity (intellectual and financial), why a company that relies on the founder for every decision is worth less, and how that thinking applies even if you never intend to sell.
Good for founders who want to work on the business instead of just in it.