Hugh Taylor — Content, PR, and Credibility for Small Brands
Hugh Taylor built PR campaigns for Microsoft and Oracle, then turned that skill toward small entrepreneurs. Steve and Hugh talk content, credibility, and writing for people who aren't Fortune 500 yet.
Steve Simonson · with Hugh Taylor
On-air link:awesomers.com/20
Sizzle reels
6Short, shareable moments cut from this episode. Tap one to play.
The mindset of our culture
Getting Their Attention
You can't sell everything to everybody
Linkedin
VF1 Being Adaptable
VF1 Do Not Give Up Hope
Show notes
Steve talks with Hugh Taylor, a freelance writer and former Microsoft SharePoint PR manager who has written for Microsoft, IBM, Google, and Oracle, about bringing big-brand communication skills down to entrepreneur scale.
They cover Hugh's path from corporate PR into freelance consulting, how he thinks about writing for a specific reader instead of a generic pitch, and the traps founders fall into when they invent their own jargon instead of speaking plainly to customers.
Good listen for anyone writing their own marketing copy, press materials, or business plan and wondering how the professionals actually think about the work.