Diversifying Off Amazon — A Seller Sessions Dualcast
Steve, Kevin King, and Kian Gulzarie talk diversifying beyond Amazon during COVID lockdown, from Facebook ads to building a real off-platform funnel.
Steve Simonson
Show notes
Recorded during COVID lockdown, this Seller Sessions dualcast brings together Steve, Kevin King, and Kian Gulzarie to talk about diversifying away from single-platform dependence on Amazon. They start with the Canton Fair's shift online and what's lost when sourcing relationships move to video calls instead of in-person meetings.
The conversation moves into practical alternatives: Facebook and Google ads, building landing pages, and testing demand with a simple multi-product storefront before committing to inventory. Grounded in the existing notes' point that diversifying is a numbered commitment, not a vibe, this is a good listen for sellers who talk about diversifying but haven't actually started.
Diversifying off Amazon is not a vibe — it is a numbered commitment. In the 50/50 10/10 2/2 Challenge, founders publicly commit to creating two new marketing funnels or sales channels in twelve months: https://5050101022.com/business-new-year-resolutions/