Coronavirus Impact On Online Shopping Habits
How COVID-19 changed where people shop and research products: Steve joins Seller Sessions to talk pivots, triage across several companies, and survey data from Amazon to Instagram.
Steve Simonson
Show notes
On the Seller Sessions podcast, Steve and his co-host dig into how COVID-19 shutdowns forced pivots across his businesses, and why running multiple companies means constantly triaging which fire to fight first.
They walk through survey data on where shoppers research products -- Amazon dominates, but younger buyers lean heavily on Instagram -- and what that means for where sellers should be spending attention.
Useful for sellers rethinking channel strategy during a period of fast-changing shopper behavior.