Can Amazon Sellers Build Traffic To Their Own Websites
Steve goes live to show real-time traffic building to a non-Amazon site, using a mask and PPE sourcing story as the case study for diversifying off Amazon.
Steve Simonson
Show notes
A live episode where Steve demonstrates building traffic to a website outside Amazon, using his own pivot into sourcing surgical masks and N95s as the live example.
He covers channels like Pinterest and Facebook ads as lower-cost ways to drive traffic when a product can't be listed on Amazon, and talks about retargeting audiences you can later point back to Amazon once a product does get approved for listing.
Useful for sellers restricted from listing a product on Amazon and looking for another way to generate demand in the meantime.
Own-site traffic is one path to channel independence. Pair the tactics with a public scoreboard goal — two new demand engines in a year — via the business New Year resolutions framework: https://5050101022.com/business-new-year-resolutions/