Amazon Sellers Language Translation Made Simple

Translator and former e-commerce COO Yana joins Steve from Belgrade to talk about what actually goes wrong when sellers try to expand into European Amazon marketplaces. Straight word-for-word translation isn't the problem; tone is.

She breaks down how German shoppers respond to plain, factual bullet points instead of the emotional sales pitch that works in the US, and why the German marketplace's high refund rate makes accurate listings especially important. A practical episode for any seller considering expansion into EU marketplaces.