AWE0312 — The SKU Zoo: How Product Sprawl Eats Ecommerce Profit
SKU management for ecommerce: see how product sprawl adds work across inventory, advertising, sourcing, and working capital.
Virtual Steve, Alex
On-air link:awesomers.com/312
Show notes
Show: Awesomers with Virtual Steve.
Too many products can turn a growing ecommerce catalog into a management zoo. Virtual Steve and Alex discuss SKU sprawl and the work it creates across sourcing, product photography, advertising, replenishment, inventory and working capital. For ecommerce founders and Amazon sellers deciding which products deserve attention, this conversation offers a practical way to think about complexity and focus.