How to Rerank Amazon Products with Ankit Jain
Ankit Jain, who manages over $100 million in Amazon accounts, explains what happens to rank and PPC costs when you run out of inventory, and how long it really takes to recover.
Steve Simonson
On-air link:awesomers.com/204
Show notes
Ankit Jain has managed Amazon accounts totaling over a hundred million dollars, and he joins Steve to answer a question every seller eventually faces: what happens when you run out of stock, and can you ever get your ranking back?
They cover how Amazon's inventory penalties have shifted over the past couple of years, why simply restocking isn't enough to recover fast, and what happens to your PPC costs when you come back online after a stockout.
A practical episode for any seller who has watched their sales velocity drop after running dry.