Amazon Project Zero: How will this impact Amazon Sellers?
Steve breaks down Amazon's Project Zero counterfeit-protection program, questioning whether it's real brand protection or mostly PR, and what serialization will cost brand owners.
Steve Simonson
Show notes
Steve breaks down Amazon's Project Zero, its self-service tool for brand owners to remove counterfeit listings, and asks whether it's real brand protection or mostly a PR move.
He covers the mechanics of product serialization, what it will cost brand owners per unit, and why Amazon's existing review system makes it nearly impossible to get fraudulent reviews removed.
Useful for brand owners deciding whether Project Zero and Transparency are worth the investment.