John Lee Dumas — Lessons from Building a Daily Podcast Empire
Entrepreneurs on Fire host John Lee Dumas explains how he built a daily interview podcast from nothing, and why micro-niching down is what actually lets a small show win.
Steve Simonson
Show notes
John Lee Dumas started Entrepreneurs on Fire because the daily podcast he wanted to listen to, one interviewing successful entrepreneurs every day, didn't exist yet. So he built it, admittedly as a rough host at first, and kept showing up daily until he got better.
Steve and John talk through why niching down into an underserved corner beats trying to compete broadly, and how strategies like a well-timed bonus gift help turn listeners into five-star reviewers.
A good listen for anyone thinking about starting a podcast or fighting for attention in a crowded space.