Founder Foundations: Finding Your Company Strategic Objective
Steve kicks off the Founder Foundations series with how to define a strategic objective: where you'll operate, what you'll do, and how big you intend to get.
Steve Simonson
On-air link:awesomers.com/267
Show notes
In this Founder Foundations installment, Steve breaks down what a strategic objective actually is: a clear, future-facing statement of where your business is headed, not just a vague mission statement. He argues it matters even for a side hustle that started as a happy accident.
He covers the core building blocks: where you're doing business, what you're actually doing, and what growth threshold you're aiming for over a defined period. A short, practical episode for founders who've never formally written down where their company is trying to go.