Axiom 2: Pour Money at the Top of the Funnel
Part of Steve's e-commerce axioms mini-series: a real business needs a predictable, profitable cost per acquisition, not just growing revenue. Why paid traffic beats waiting on organic "pixie dust."
Steve Simonson
On-air link:awesomers.com/217
Show notes
In this installment of the axioms mini-series, Steve lays out axiom number two: you don't have a real business until you can pour marketing money into the top of the funnel and get a predictable, profitable cost per acquisition at the bottom.
He contrasts real businesses with dot-com-era companies that scaled unprofitable revenue, and argues against counting on free organic traffic from any single channel, since it eventually dries up.
For sellers and founders who want a clear-eyed framework for evaluating whether their marketing spend is actually working.