Steve and Spencer Awesomers Podcast
A behind-the-scenes look at how Steve and his team turn podcast guest outreach into a real CRM process, from lead intake forms to templated invitation emails.
Steve Simonson
On-air link:awesomers.com/212
Show notes
Steve and teammate Spencer walk through the CRM system they use to manage podcast guest outreach, treating every potential guest as a lead.
The episode covers setting up a lead record with source tracking and follow-up reminders, building reusable email templates with dynamic fields, and why moving this process out of Evernote and into a real system matters as the show scales.
For founders curious how a small team systemizes something as simple as booking podcast guests.