Product Savants Live: Finding Unicorn Products
Steve and Kevin King go live to talk about how the Product Savants team vets new product ideas, separating true unicorns from products with hidden certification costs and supplier risk.
Steve Simonson
On-air link:awesomers.com/195
Show notes
Steve is joined by Kevin King for a live Product Savants session, fielding audience questions about how the team evaluates new product opportunities for its VIP members.
They walk through what disqualifies a product early, like missing certifications such as Bluetooth or EPA approval, and how those costs get disclosed upfront rather than surprising a buyer later. They also talk about supplier vetting, and what happens when a previously reliable factory changes hands or drops in quality.
A useful listen for anyone trying to separate a genuinely strong product opportunity from one that just looks good at first glance.